Why We Trust Humans More Than Robots for Direct Mail

In today’s world, AI is everywhere—writing emails, answering customer service calls, and even handwriting letters. But here’s the thing… AI isn’t perfect. And when it comes to direct mail for real estate investors and agents, mistakes can be costly.

At First Touch Letters, we use cutting-edge AI to help us write and assemble our handwritten mail, but we never rely on it alone. Instead, we have an intense, human-driven quality check that ensures every letter is accurate, properly matched, and mistake-free.

And trust us, this quality check matters.

The Direct Mail Horror Story You Don’t Want to Live

Just the other week, we got a call from an investor who had been burned by another direct mail company. They sent out a batch of letters, only to find that the names on the letters didn’t match the envelopes.

Imagine getting a call from a frustrated homeowner asking:

"Why the heck are you trying to reach Barbara when you’re actually talking to Diane?"

That’s not just embarrassing—it can cost you deals.

How First Touch Letters Prevents These Disasters

At First Touch Letters, we triple-check every single letter and envelope to make sure this never happens. If we see something that doesn’t look human—like handwriting that’s a little too perfectly crooked—we rewrite it.

Just last week, we caught an envelope that accidentally had two letters stuffed inside, which would have thrown off the entire batch. So what did we do? We opened up every letter in that order and fixed every single one. Because that’s what real quality control looks like.

AI Alone Isn’t Enough—That’s Why We Use Humans

We love how far AI has come, but at the end of the day, computers don’t care if your mail is wrong—we do.

That’s why at First Touch Letters, we have real human hands and real human eyes working on every order, ensuring that what you ordered is exactly what gets sent out.

So if you want handwritten direct mail that you can trust, we’ve got you covered.

Want to see our letters in action?

Check out our work at www.firsttouchletters.com or schedule a call to chat about your next campaign!