The Power of Consistency in Real Estate Marketing
In the world of real estate, consistency is more than just a good practice; it’s your lifeline. Without a steady stream of content and outreach, your business can quickly fall into a slump. Deal flow can dry up, sellers may stop reaching out, and before you know it, you could be on the brink of closing your doors for good.
That’s why making consistency your cornerstone in real estate marketing is essential.
Why Consistency Matters
Consistent marketing efforts keep you top of mind with potential sellers and buyers. When you regularly engage with your audience, you establish trust and recognition, which can significantly impact your deal flow. We’ve identified two powerful marketing strategies that can drive results: handwritten direct mail and search engine optimization (SEO).
At First Touch Letters, while SEO isn't in our offer house, we specialize in creating personalized handwritten letters for real estate investors. This approach not only stands out in a digital age but also adds a personal touch that resonates with potential sellers.
Our Proven Strategy
We recommend that investors send out marketing materials at least once a month—and keep that momentum going! If you don’t see immediate results, don’t be discouraged. The key is persistence. Many investors have successfully closed deals from their first to third mailings, and some have even reaped rewards from follow-ups as late as the sixth to eighth contact.
Remember, consistent deal flow is a direct reflection of your ongoing marketing efforts.
Need Help Getting Started?
If you’re unsure how to kick off your marketing campaign, we’re here to assist you! Whether you need guidance on which lists to target, how many letters to send, or how often to reach out, our team at First Touch Letters is ready to help you strategize for success.
Don’t let your marketing stagnate—reach out today, and let’s build a consistent plan that keeps your business thriving!