Are you looking to take your marketing game to new heights? We'll unveil the secrets of perfect timing and explore how you can leverage direct mail to maximize your impact in the market.Â
Best Time Of The Year
Understanding seasonal trends is key to a successful direct mail campaign. Spring and early summer are typically bustling with activity in the real estate market. It's the season when folks start to emerge from their hibernation and see what new opportunities are out there -- including selling their home!
Capitalize on this surge by aligning your direct mail campaigns with these peak times. By doing so you'll connect with motivated buyers and sellers who are actively seeking opportunities.
Best days of the week
When it comes to direct mail, certain days of the week can yield a higher response rate than others. Strategically choose midweek days and avoid the Monday chaos and the Friday wind-down.
Stand Out
Visuals are worth a thousand words when it comes to direct mail.
First and foremost, choose handwritten direct mail. Handwritten direct mail gets double the response rate than printed mail and ensures your marketing piece won't get thrown into the trash first thing upon arrival.Â
Choose an optimal design that stands out. Eye-catching designs, like our personal greeting cards, don't get thrown away in the trash. They get opened. And getting your marketing piece opened and read is the first hurdle to jump over when doing direct mail marketing.
Success Stories
Countless real estate professionals have witnesses phenomenal results by leveraging direct mail at the right time. Here's what some of them have to say:
"We've used handwritten direct mail for years for our real estate investing company. We've been told over and over that people call us first because of our letters. Last year we purchased 5 deals just off of one mailing campaign!"
"The custom envelopes were a big hit in my city. Very personable, we got a lot of calls off us using them. We continue to use custom letters and always get a great response rate in a tough market."
NOW is the time to start your direct mail marketing. Start it right with handwritten letters that stand out and produce results. Check out our shop to take your marketing game to new heights.