Real Estate Text Message Marketing Is Nearly Dead

With compliance law changing for the text message marketing world, it's harder and harder for real estate investors to use this as a marketing platform. 

The TCPA, aka Telephone Consumer Protection Act, is a federal law that regulates telemarketing and other forms of electronic communication. The TCPA prohibits sending unsolicited text messages to wireless numbers unless the recipient has given prior express consent.

There are a few exceptions to the TCPA’s consent requirement. For example, real estate professionals can send text messages to people who have previously done business with them, or to people who have explicitly opted in to receive text messages.

However, majority of real estate investors using text message marketing are doing this without prior consent, or previous contact, to send homeowners the "Looking to offload your home at 123 Main St?" message.

While text message marketing is cheap, it's a huge risk to use when you're not compliant. And attorneys are looking for an opportunity to sue you!

That's why we do direct-to-seller marketing with First Touch Letters. 

They're REAL handwritten letters, sent in an eye-catching envelope or postcard, that ACTUALLY gets opened 99% of the time!

We get an average response rate of 1%-2% on all of our direct mail. 

And best of all...

IT'S LEGAL.

If you're looking to boost your real estate business the safe, effective, and LEGAL way, get in touch with us at First Touch Letters. 

We'll help you set up a your list and get your direct mail marketing going.