Real Estate’s Weird Right Now—Here’s How to Win in 2025 and Beyond

2025: The Year the Market Looked at Us and Said, “Plot Twist!”

If you’re a real estate agent or investor wondering whether you’re in the Twilight Zone or just today’s housing market—you’re not alone.

Interest rates are high (but not the worst), inventory is low (but maybe rebounding?), and sellers are still acting like it’s 2021 with champagne expectations and soda budgets.

In short? The market’s weird. But your marketing doesn’t have to be.

The State of Real Estate (aka, We’ve Seen Better Days)

Let’s call it what it is:

• Inventory is tight

• Affordability is laughable

• Sellers are hesitant

• Buyers are exhausted

• And investors are trying to do mental gymnastics to make deals pencil

The game hasn’t stopped—it’s just gotten harder. And when the competition stiffens, the last thing you want to do is blend in with every other agent or investor using the same stale marketing.

2026: Is That... Hope on the Horizon?

Believe it or not, there’s light at the end of the tunnel.

Analysts are predicting a slow but steady rebound in 2026:
✅ Interest rates may level out or drop slightly
✅ More inventory is expected to hit the market
✅ Sellers might finally step off the sidelines
✅ And motivated buyers will be back in play

Translation? Now’s the time to build trust, not disappear.

Why Direct Mail Still Works—Even in a “Weird” Market

Inboxes are noisy. Mailboxes? Surprisingly peaceful.

Sellers (especially the ones sitting on the fence) respond to real, relationship-based outreach. That’s where handwritten letters and postcards shine. They don’t look like spam. They don’t feel automated. They stand out.

And in a market where everyone is trying to automate their way to a deal, a personal touch is a game changer.

So... What Should You Do Right Now?

📬 Show up consistently – Even if someone isn’t ready to sell or list today, they’ll remember who kept showing up when they are. (Our Cosmic Postcard Sequence is the perfect tool for investors mailing consistently!)
📝 Personalize your message – Make it human. Make it real. No one’s moved by “Dear Homeowner.”
📆 Think long-term – 2026 could be a big year. Set yourself up now by building relationships, not just leads.

Need Help with That? We Got You.

At First Touch Letters, we make it easy to stand out with handwritten mail that actually gets opened—and remembered. Whether you’re an agent farming a neighborhood or an investor targeting off-market leads, we help you show up with a message that feels real.

Ready to prep for a strong second half of 2025—and an even better 2026?

👉 Start Your Campaign Today

Or just drop us a line. We’d love to help you stay human in a market full of bots.