Real Estate Direct Mail Response Rates Are Up in 2025—Here’s Why Now’s the Time to Mail

The Sun’s Out and So Are the Sellers

We’re not saying the sunshine is responsible for the spike in response rates… but we’re not not saying it either.

Because lately?
Our clients are getting more callbacks, more interest, and more “I actually opened your letter” moments than earlier this year.

Whatever the reason, one thing is clear:
Our letters are hot—and response rates are heating up right along with them. 

What’s Working Right Now in Real Estate Marketing?

Across the board, agents and investors are telling us the same thing:

📈 Response rates are on the rise
🏡 Sellers are more receptive
💌 And leads are finally showing signs of life

It’s not magic. It’s consistency and genuine communication. And that’s exactly what handwritten mail does best—it feels real in a world full of auto-texts and generic drip campaigns.

The Best Part? It’s the Perfect Time to Send Mail

Here’s why now is the sweet spot:

🎇 Our 4th of July Sale is happening NOW through July 7th!

📬 Postage rates are increasing July 14th
Beat the price hike and get your campaign out while rates are still lower.

Need to Wait a Bit? No Problem.

Not quite ready to mail this week? We’ll hold your campaign for up to a month. Just let us know your preferred mailing date during design approval—we’ll take care of the rest.

In Summary:

It’s warm. It’s busy. And your leads are finally paying attention. Don’t miss the window to stay top of mind with mail that gets opened, read, and remembered.

Let First Touch Letters help you stand out in the mailbox—and take advantage of our biggest summer savings while you’re at it.

👉 Start Your Campaign Before July 7th

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