In this digital age, it's easy to get messages in front of people, whether on social media, direct mail, email, text message, etc. However, how many people are actually reading your message? And most importantly, how many are keepingĀ or responding to your message?Ā
In a world where people are constantly getting blasted with advertising, it's important that your marketing stands out with a personal touch. How much more personal can you get than with a handwritten note?Ā
The art of handwritten mail shows that you took the extra time and effort to make a meaning connection. ThatĀ isn't something you get with a generic postcard or email. So, why is handwritten mail still relevant in today's world? Here are 5 reason below.
1.) You make a lasting impression
There are times our clients have had sellers hold on to their handwritten notes for a year before making the call! Why? Because their letter made a lasting impression, one that caused the seller to keep their letter until they were ready to sell. Handwritten letters make good and lasting impressions because they show you took the time to "handwrite" to your recipients instead of printing a generic printedĀ mail pieceĀ or postcard.
2.) Your mail stands out from marketing mail
When someone first gets a handwritten letter, their first thought is that it's from a friend or family member. It doesn't appear to be a marketing piece, but rather an intentional mail piece that was sent. This begins building trust in your relationship to your sellers, showing they're not just another house you found on a list and sent an advertisement to announcing "you buy houses any condition".Ā
3.) High open and response rate
Handwritten mail is one of the most successful ways to market because it gets a staggering 99% open rate! This means your message is getting read nearly every time you send out a letter! On top of a high open rate, our clients report they receive anywhere form a 1-5% response rate, dependent on their market.
4.) Lower cost perĀ acquisition
It's true, handwritten letters are costly up front, but the return is far greater than any other marketing. Most of our clients purchase at theĀ bare minimum 1 property per a direct mail campaign. Here's a real example from one of our clients this year:Ā
Number of mailers sent: 1,000 āļø
List: Absentee Owners w/ Equity š„
Mailing piece: Seasonal Holiday Letterš
Cost of mailers: $1,400.00 šµ
5.) It's legal!
Cold-calling and text message marketing are HUGE greyĀ area as to whether they are legal or not when reaching out to homeowners to see if they are willing to sell for cash. I've known several investors that have gotten sued from these marketing strategies. Using direct mail is legal. You can easily access a homeowners name and mailing address on your county's website and send your list to a direct mail company like ours to handwrite and send them for you.
Handwritten letters are a lost marketing strategy that not many companies use. If you're wanting your marketing to stand out and ensure your getting deals, send handwritten letters with First Touch Letters.Ā
Not sure where to start? Give us a call and one of our marketing strategist will help get you started.