Ah, December—the time of year when everything slows down. The holiday decorations come out, the mulled wine flows freely, and for real estate investors and agents, the urge to put the brakes on marketing is real. After all, why mail when no one’s thinking about buying or selling during the season of fruitcakes and family drama?
Here’s the thing: That’s exactly why you should mail. Sure, the response rates are lower, but in the game of real estate marketing, December is like the calm before the storm. Here's why, as a savvy agent or investor, you should keep that mailing campaign going, even if it means mailing between bites of gingerbread.
1. Fewer Mailers Means More Eyes on Your Letters
Picture this: it’s December, and your mailbox is a graveyard of expired coupons, holiday greeting cards from distant relatives, and maybe a lonely flyer for some local plumber. No one is mailing, because everyone’s too busy planning how to avoid Aunt Carol at Christmas dinner. This is your chance to shine!
While everyone else is sipping cocoa by the fire, you’re out there sending wow factor letters that won’t get lost in a sea of “Season’s Greetings” from your neighbors. Your message will stand out like a shiny new gift under the tree.
2. Sellers Are Already Planning for the New Year (And So Are You!)
Not everyone is wrapped up in the holiday cheer. Some homeowners are sitting in their living rooms, post-Christmas-cookie coma, thinking, “Hmm, maybe I should sell this house and move to something with less holiday cleanup next year.”
By mailing in December, you’re planting the seed for the new year before it even starts. They might not be calling you right now (they’re probably too busy battling the holiday shopping lines), but come January, they’ll remember you as the real estate pro who wasn’t afraid to keep hustling through the holiday haze. When they finally get around to selling, guess who’s going to be the first call? Spoiler: It’s you.
3. Motivated Sellers Don’t Wait for the New Year to Get Their Act Together
December isn’t just for the "bah humbugs." There are real sellers out there with a serious need to sell—and they’re motivated! Whether it’s a job transfer, a life change, or just a strong desire to get out of a house full of Christmas lights they can't take down until the New Year, these sellers are ready to talk business.
While the world is busy eating leftovers, you could be striking up deals with people who really want to make a move—and not in 2025. Their urgency could be your opportunity, and you can be their go-to agent or investor because you stayed active in December when everyone else was on autopilot.
4. A Little Holiday Spirit Goes a Long Way
Let's face it: the holidays can be stressful. But nothing says “I’ve got this” like sending a heartfelt, holiday-themed postcard reminding people that you’re here to help—even between their third helping of stuffing.
People remember kindness during the holiday season. So, use the opportunity to send a warm message (or even a joke about how your market predictions are better than your Aunt Karen's fruitcake) that will make sellers feel confident that you're the person to call when the decorations come down.
5. Build Your Brand for the Long Haul
Sure, you might not get the avalanche of calls you’d get in spring, but your December mailings lay the groundwork for future success. Think of it as planting seeds in winter. Your December mailers might sit untouched in someone's drawer until they’re ready to sell in January or February—but when that time comes, you’ll be the name they remember.
In a way, you’re becoming their real estate fairy godparent, quietly waving your magic wand from the mailbox and reminding them that they don’t have to wait for a New Year’s Resolution to sell.
6. December Is Cheap—But in a Good Way!
Let’s be real: the holiday season is expensive. However, many direct mail companies offer discounts this time of year (like First Touch Letters!). So if you’re looking to stretch your marketing budget without having to sacrifice your New Year’s champagne fund, this is your chance to score some serious deals.
And honestly, if you can’t justify a few extra bucks for a shot at new business (and maybe a little leftover holiday cheer), I don’t know what to tell you—except to maybe re-gift that holiday sweater you’ve been eyeing.
Final Thoughts: Don’t Let December be Your Real Estate “Off-Season”
Look, I get it—December can feel like a time to take a break, bake cookies, and binge-watch Christmas movies. But while the rest of the world is in full holiday hibernation mode, you can be out there keeping your name on people’s minds, positioning yourself to get a jump on the new year.
Because when January rolls around and people are finally ready to make that big move, guess who’s going to be on their speed dial? You!
And what better way to be remembered during the holidays than with our handwritten holiday greeting letters!
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So, take a break from the holiday shopping madness, sip some eggnog, and mail those holiday letters! Your future self will thank you when the calls start coming in—and maybe you’ll even have time for another cookie.