How a Handwritten Letter Landed Us a Prime Development Deal

Let’s be honest—most real estate investors rely on the same old templated letters that scream, “Dear Property Owner, I’d love to buy your land… along with 10,000 other people.” But that’s not our style. We believe in the power of personal connection, which is why we sent out a fully handwritten, 8.5x11 letter that helped us score a prime development opportunity—with a little unexpected help along the way.

The Letter That Stood Out

Instead of the usual printed mailer, we took the time to handwrite a letter—yes, actual pen to paper (by our trusted handwritting robots). Why? Because when was the last time you ignored a handwritten note in your mail? Exactly.

We sent this letter to a landowner we thought might be interested in selling. Turns out, they weren’t. But instead of tossing our letter in the trash, they did something incredible…

The Power of a Referral (Even in Direct Mail!)

This landowner wasn’t looking to sell, but they knew someone who was. So, instead of ghosting us like a bad first date, they passed our handwritten letter along to their friend—who just happened to own the perfect piece of land for our next development.

Soon enough, we were on the phone with this new seller, having a real conversation, not just another cold call pitch. They loved that we took the time to send something personal, and within weeks, we had the property under contract.

Why This Worked

✅ Handwritten letters get noticed – In a sea of mass-printed junk mail, ours stood out.
✅ People appreciate a personal touch – It made us feel like real humans, not just another investor.
✅ Referrals happen when you’re memorable – Even when one seller wasn’t interested, they thought of us when they knew someone who was.

The Takeaway

If you’re still blasting out generic investor letters, you might be missing out on deals like this. The right approach makes all the difference. Take the time to stand out, build relationships, and let your marketing work for you—even when you least expect it.

Want to hear more about how we use handwritten mail to close off-market land deals? Let’s connect!