Let’s face it—these days, everyone’s a bit of a detective. Before diving into business with you, potential customers want to know who you are and what you stand for. In a world where trust is everything, adding your website to your direct mail piece is crucial; it’s what establishes your credibility.
Think about it: after reading your letter, some folks might pick up the phone and call you immediately. Others will embark on a digital treasure hunt, searching your website for that elusive lead intake form. And let’s not forget the brave souls who might waltz into your office with your letter in hand, announcing, “Surprise! I’m here to meet the legend behind the mail!” (Yes, this has actually happened—true story!)
At the end of the day, it all comes down to trust. Including your website alongside your mail piece not only boosts your professionalism but also reassures recipients that you’re a credible choice. It’s a simple yet effective way to enhance your brand’s image and give potential clients the confidence they need to engage with you.
Now, speaking of credibility, what’s the best mail piece to show you’re the real deal? Check out our handwritten personal greeting letter! Not only is it our top-performing mail piece, but it practically screams “personal and credible,” building trust from the moment it’s opened.
So, as you prepare your next direct mail campaign, remember: your website isn’t just an afterthought—it’s a key ingredient in establishing your brand’s credibility and inviting potential clients to connect with you.
Happy mailing!